Mextures Reaches #4 in the App Store
Mextures, an all in one photo editing app for iPhone, reached #4 in the paid photo/video category in the App Store after a month long campaign with the Mobile Media Lab from April 7 to May 9.
An additional layer to the typical app promotion was having 5 of the influencers share a blog post on how they edited their photos using Mextures, available only through the Mextures App - driving more users to learn the tips and tricks of their favorite Instagrammers by downloading the app.
Working with 16 of the most photo-edit savvy users in the Network, our campaign reached over 3.4 million Instagram users and generated over 90,000 likes as we were able to drive awareness of the release of the new version of the Mextures app. On top of the impressive showing in the App Store, @Mextures gained over 10,000 new followers! Check out some photos below: