Recent Campaign Metrics: Expedia
This summer, we teamed up with Expedia and their Throw Me Back campaign by having 3 popular travel Instagrammers “relive” a childhood vacation. The goals were to promote the launch of Expedia’s Instagram account and generate awareness for the Throw Me Back campaign. The charts below demonstrate both the steady increase in Instagram followers and the spikes in user submissions to the hashtag. In just a few weeks, Expedia more than doubled their audience and received thousands of photo submissions!
Expedia doubles their audience, from 2,100 to over 4,200 followers
Spikes indicate the days MML influencers encouraged their followers to share their “Throw Me Back” photos