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a creative advertising agency for instagram


www.themobilemedialab.com

Celebrating Earth Day with Rodales

For Earth Day, we teamed up with Rodales to help raise awareness of their commitment to eco-friendly and sustainable products. We sent product to 15 popular “green” Instagrammers, asking them to share a photo and talk about @shoprodales. After just two days, Rodale’s more than tripled their Instagram followers! Check out some of the photos and cool eco-friendly products below:

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@brandenharvey

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@cacaheute_sr

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@flashesofstyle

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@gregorywoodman

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@laura_elizabeth

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@mrsgrubby

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@sar_m

Mextures 2.0 App Promotion

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Mextures just released a new update, and we are teaming up with them to spread the word via 15 influential instagrammers. The #mextures campaign is  running for a few more weeks, but in the meantime here are some recent posts by our influencers:

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@hirozzzz

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@rubenhughes

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@mariafranciska

#LittleBlackDressed with @AnnTaylor

Last week we worked with @AnnTaylor by having 6 popular fashion photographers  share photos using the hashtag #LittleBlackDressed that featured a new line of black dresses designed by Kate Hudson. Collectively these 6 Instagrammers reached over 1.1 million Instagram users, and their 12 photos received over 100,000 likes. Ann Taylor’s Instagram account also added over 3,000 new followers in just under a week. Check out some of the beautiful images below:

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@luanna90

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@fashion

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@missalissa

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@rachmartino

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@brenna_marriie

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@marzenka_

Beats Audio App Campaign

MML and the new Beats Audio App recently worked with 6 instagrammers, having each post 5 photos to drive downloads of beatsmusic. The overall campaign had an engagement of over 47,000 likes and comments as well as a potential reach of over 1 million! Anything’s possible with the power of music right? Check out some of the campaign’s photos below:

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@ilitchpeters

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@imthejam

Happy Birthday… TO US!

Last week, we celebrated our 2nd birthday! 

We had a great time and posted lots of our photo booth images to the SocialPulp account, as well as the #instagramnyc hashtag. 

Thanks to everyone who helped us reach 2 full years! We love you!

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Divergent Soundtrack Promotion

Last week we teamed up with Interscope Records to support their launch of the Divergent Original Motionpicture Soundtrack. We had 5 influencers each post 2 videos from their every day lives and feature songs from the soundtrack. Their videos generated over 100,000 likes and comments and added a social layer to Interscope’s advertising efforts. Check out some of the videos below and make sure to head over to their feed to check out the second video.  

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@nohastyleicon video here

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@rachmartino video here

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@sarahbelle93x video here

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@sarah3llen video here

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@negin_mirsalehi video here 

Cheap Gas Anyone?

We joined forces with TNT to promote the season 3 premiere of the remake of the 70s/80s TV show Dallas by transforming a regular Manhattan gas station and turning it into a Ewing Gas Station. 

TNT transformed the gas station at 466 10th Avenue in Manhattan and turned it into Ewing Energies, with gas at $1.98 per gallon just for the event! This stunt was deemed “one of the biggest stunts in recent TV advertising” by the Huffington Post, and we’re glad to be a part of the way advertising through social media is shaped! 

Check out these articles on the event by The Huffington Post & ViralBlog.Com ! 

Images from the event: 

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@jorgeq

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@jacobsantiago

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@ceos_downbeat

@bridif Speaks About Instagram to Small Businesses at Wix

It’s never a dull moment here at the Mobile Media Lab! Recently our co-founder Brian (@bridif) spoke at Wix’s Event, Beyond LinkedIn: Using Niche Social Media Platforms In The Job Hunt.  Here are a few photos from the night! 

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"Content is king on Instagram- consider a balance between your content calendar & current events" - Brian DiFeo

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MML & Tommy Hilfiger host the first ever Runway Show InstaMeet

The Mobile Media Lab and Tommy Hilfiger hosted a contest in which 20 Instagrammers were chosen to go to the #tommyfall14 Fashion Week Show at the Park Avenue Armory.

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Over 130 photos were tagged to the event! (#nyfwinstameet) - Check out a few below! 

Brian and Anthony, the hosts, posted 2 Instagrams and 4 tweets that asked their audience to sign up. This generated over 1,000 visits to the event page and over 300 submissions to the contest! 

There are also 2 behind the scenes/feature videos from the Fashion Show: How Instagram Has Changed Everything About New York Fashion Week by Racked.Com & Instagram Meetups Take Over New York Fashion Week: Starting With Tommy Hilfiger by Time (Entertainment). 

Also: Social Media Brings Behind-The-Scenes Access To New York Fashion Week by FastCoDesign & Tommy Hilfiger Calls Upon Local Instagrammers To Document Fashion Week Show by PSFK

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(by @jorgeq)

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(by @bridif)

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Tommy Hilfiger himself! (by @takinyerphoto)

@Bridif Goes To Breckenridge, Colorado

Matador Network and GoBreck recently invited our Co-Founder, @bridif, for a long weekend to Breckenridge, Colorado for some crazy winter adventures! Brian went snowboarding, dogsledding, saw a snow sculpture contest, and really just took in some amazing views. When asked the best part of his trip? “Dogsledding.” He didn’t even blink before he answered that! Check out some of Brian’s trip below, and make sure to check out the rest on his Instagram feed! 

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Liz Nominated for a Shorty

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The Mobile Media Lab’s very own co-founder Liz, @newyorkcity, has been nominated for a Shorty Award! Head right HERE to help nominate Liz for the award with a tweet! 

For those of you not familiar with what a Shorty Award IS, they are awards honoring the BEST of social media, “recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web.”

@takinyerphoto In The Press!

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CHECK IT OUT! Our own MML co-founder, Anthony Danielle, is featured as one of “30 Instagram Photographers to Follow Now" in Paste Magazine

Influential Instagrammers Ride the Courtyard Super Bowl Bus

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The Mobile Media Lab and Courtyard Hotels take you on a trip through “Superbowl Boulevard” (running on Broadway from 34th to 47th) on the official Courtyard Hotels Bus! 

With the 48th Super Bowl rapidly approaching, we sent two influential instagrammers - @nyc and @anthonyquintano​ - to take a ride alongside Rich Eisen (NFL television journalist) and Jerome “The Bus” Bettis (former NFL star). They spent the trip having a blast and listening to NFL stories from Jerome Bettis, and it looks like everyone is really excited for the 48th Super Bowl here in New York City!

Check out some of the awesome photos from their ride below, and also make sure to check out THIS video by @nyc of the trip! 

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Register For a Chance to Attend a NY Fashion Week Show!

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Have you ever dreamt of attending a real NYC Fashion Show? Do you like Tommy Hilfiger? Do you dream of having a behind-the-scenes tour and a seat at one of New York’s biggest fashion shows? THIS IS YOUR CHANCE! 

Our Co-Founders @takinyerphoto and @bridif are hosting a one-of-a-kind Instagram opportunity for YOUR chance to attend a NY Fashion Week InstaMeet at the Park Avenue Armory in February. Register HERE for a chance to win a spot with 20 other instagrammers! 

You can read more about why Tommy Hilfiger wants to have everyday Instagrammers attend his fashion show in this article on PSFK.

We worked with over 40 brands throughout 2013 - thanks to everyone who supported us during this very successful year!